Fundraising is hard.
Much harder than it should be. People carry less cash. Businesses are straining under the sheer volume of requests for support. The number of charities in New Zealand has grown by more than 30% since 2012 and that doesn’t take into account the increase in community programmes, school fundraisers or sports teams. It’s getting more difficult to get grants, and our volunteers are more time poor than ever.
The crazy part? Fundraising is also expensive! Most of the current options available require up front cash, heavy investment of volunteer hours or high costs for labour, and they don’t provide an ongoing return.
Whats the problem?
- Fundraising is hard, expensive, and time-consuming – and consumers are overwhelmed by the number of asks for money!
- The school, sport & wider not-for-profit sector is overdependent on gambling and corporate advertising predominantly from things like fast food, and alcohol brands in order to survive
- The biggest, most established charities have the majority of the attention, which means they have the majority of the funding.
What can we do?
The world is catching on – people are more aware than ever, that they are the product – that their attention is what is being brought and paid for by advertisers, resulting in an industry worth many billion dollars every year, and like you, we’re a liitle tired of lining the pockets of the media business.
In the age of digital marketing, influencers, traditional media, and conscious consumerism, how to find customers, to create loyalty and repeat business and how to put the right messages in front of the right people at the right time, it is hard to get right as the marketplace gets more cluttered, confusing and overwhelming.
We don’t think it has to be like that though. Fanclub gives fundraisers an easy way to turn their supporters into subscribers, just like a Netflix subscription. We crowdsource membership benefits from local businesses (like free drinks or VIP perks) and give people a way to donate their attention to a good cause, AND get something tangible in return.