Consumers in 2020 are clever.
They expect a lot from businesses, to not just do business responsibly in whatever the business actually does, but to cast the net wider and contribute to their local community in general. We get it though. It’s tough to know what kind of marketing is going to work, and guessing wrong is expensive. Digital marketing was meant to be the antidote for ‘Half of the money I spend on advertising is wasted, the trouble is, I don’t know which half’, but the landscape is confusing and it’s not easy to get right.
As social enterprise becomes a dominant force, corporate social responsibility gains traction, the number of worthy causes grows and the barriers to entry for new charities gets lower, customers are overwhelmed by the choices and the number of causes asking for their time and money far exceeds supply. Conscious consumerism is making this more confusing than ever. This is why the timing is perfect. It puts the power back in the hands of the people allowing them to choose who gets their support, without having to swap from their known and trusted brands and having the decision made for them.
Social media has turned us all into influences and our word of mouth, our ability to share ideas and spread information is powerful.
Combining corporate social responsibility with great marketing outcomes, and using that advertising power to fundraise for good causes, we solve major challenges for marketers trying to find customers to grow their business, and allow fundraisers to create value for their supporters instead.
We help fundraisers turn their community (of each school, sports club, or non-profit) into a tribe of influencers, and offer businesses a quantifiable and free way to create growth.